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Brookline’s eCast Marketing software is a customer communication and
promotion application that can be configured to transmit event-driven
email messages. eCast can be configured to trigger pre-defined and
formatted email messages to your customers upon order placement and
shipment; as well as periodic shipment status messages, plus product
up-sell or cross-sell promotional messages. Additional features include
the following:
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eCast provides a text editor and an HTML editor to create messages and insert graphics and images. eCast is also linked to Brookline’s Direct Response system relational database from which fields may be inserted and merged into the message.
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Easy to use, wizard driven set up tools designed for non-technical users in all departments (such as marketing, customer service, management, accounting, etc.) Create, edit and manage email and letter correspondence to customers triggered by predefined events in the application. Utilize eCast’s word processing tools or cut and paste documents or forms from 3rd party word processing applications such as Microsoft Word. Retrieve past email campaign configurations for easy recall and activation with start and stop date option.
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Create, edit and manage email broadcasting or narrowcasting campaigns scheduled for daily, weekly, monthly or yearly transmissions. Filter transmissions to specific customers by individual parameters, or other database parameters, such as demographic data. Email campaigns can be scheduled for future transmission periods.
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Create, edit and manage email messages based on application events such as: order confirmation or release for shipment event, an order cancellation, billing processing event, plus many other events occurring within the Brookline Direct Response software applications.
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For recipients who do not have email, eCast can generate letters in Microsoft Word which can be queued up for mass mail processing.
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